Recycling reward scheme
May 30, 2011 at 3:17 pm
Residents in Lambeth who recycle waste each week will be awarded points by the London Council that can be redeemed as vouchers for shopping and recreational activities.
The initiative has seen the London borough team up with Recyclebank, who offer rewards and loyalty schemes to the environmentally conscious. The recently launched programme is aimed at residents living on housing estates to begin with and if successful, it will be extended to the whole community within 12 months, said Lambeth Council.
The implementation of the Recyclebank scheme, in partnership with waste management provider, Veolia Environmental Services (VEP), is part of Lambeth Council’s plans to encourage its residents to recycle and reduce the amount it spends on waste. Its residents are the first in London to adopt the scheme.
According to Lambeth Council, the programme will enable 51,000 housing estate properties to start earning points for recycling waste and in return be rewarded for their efforts. Residents could save up to £75 a year to spend in restaurants or when buying clothes or books, said the Council.
VEP explained that residents will be able to let Recyclebank know that they have recycled each week by phone, on-line or by using a free iPhone application. Those who choose to join the scheme will receive 300 bonus points on registration and 10 points each week that they report their recycling.
As many as 100 local reward partners have been recruited to take part in the scheme, as well as several national partners such as Coca Cola and Marks and Spencer.
Sue Igoe, UK managing director of Recyclebank said that Lambeth was the first borough to introduce the “new community solution” and that the scheme had been developed to “tackle the challenging issues of recycling in flats head on”.
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